Rappers know business

WHITE WOMEN AND BLACK MEN: CONVERSATIONS BETWEEN BLACK MEN AND WHITE WOMEN: Rappers know business
By Spade (64.94.35.18) on Monday, July 30, 2001 - 08:01 pm:

Ishvara,

Well said. While I'm not too fond of rap I do appreciate it as another medium of music where some beauty can be found just as in all varieties of music. I agree that rappers should not be role models, that is to say that not all rappers should be role models. There are however some productive things such as determination, creativity, and hard work that could be attributed to many of the hip-hop artist today and used as models to follow. Those particular aspects never seemed to be mentioned as Kaffie Sledge brought out. In this dog eat dog world many hip-hop artists are using their poetic skills to survive and venture out into their own businesses providing a degree of wealth they may never have seen otherwise. Many of them are good business men indeed and those factors can be used for others to look up and strive for. But selling records and making money isn't everything because there's a downside to this venture, several in fact.

Much of the hip-hop content is garbage and hypocritical from where I'm sitting. You can pick up a rap cd and track three will be something touching like "Honor da Women" and track five will be "Dat Hoe Betta Have My Money Or I'll Whip Her A$$." The videos picture the same garbage with the same themes, a bunch of ugly black dudes with hired models rubbing over them as if they're the sexiest things in the world. Using sex, money, and power to sell records before they disappear to be rarely heard of again if ever. And to cap things off many really aren't good rappers. You couldn't make out what they were saying even if you tried which is probably why some of them rap the way they do, to make it seem like they know what they're doing when they're really not talking about anything. If it were a matter of life and death for half of these so called rappers to actually rap with skill then there would be one big hip-hop holocaust. Not to mention that many of these same fools are some of the most stereotypical black men that you can find. Running around on their videos rapping with a plate of potato salad and ribs in their hands and a bunch of black folks crunching on chicken in the background. Is there anything wrong with chicken, ribs, or potato salad? No! But there is a long standing stereotype of blacks and those items and they way they eat them that many other black people are trying to get away from. The rappers that help push these kinds of stereotypes claim they're just "keeping it real" but if a white director made a film where a certain scene had black people pictured the same way those same artist would be dialing the NAACP. Its alright if "Ray-Ray and the Grimy Thugs" rapped about pork chops and Niggas, but it isn't outside of the gangsta rap spectrum. This (and much more) is the negative aspect of having rappers as business men and role models.


-The Spade-

By Melirosa (208.48.12.181) on Monday, July 30, 2001 - 05:39 pm:

a lot of people on this board may disagree with me, but here it goes. as a woman who grew up in the inner city, i know the things that go on and the things that people go through growing up in that enviroment. when rappers are making music, they are talking about their experiences growing up and the type of lives they had. many people look down on rappers because they do not understand where they are coming from and they think their music is violent and insulting. people from the inner city grow up very different than your average kid from the suburb. their life experiences are radically different, something that you can not understand unless you have experienced it first hand. people talk about, and testify to the things that they know and are real to them. i am not offended, and i listen to rap/hip hop music because that is what i grew up on. as for the role model issue, i think that rappers are looking to make music, rap, whatever, talking about what they know and capitalizing on it. i don't think their objective is to go spread news to children about how they should be thugs and gangstas. if people do not want their children listening to rap, exercise your parental authority and monitor what your child listens to. a lot of people do not understand the language that is used in the inner cities and they are offended when they hear things that they truly don't understand. look at master p for example, he is a self made kazillionaire and he is a smart business man. he is intelligent and a good father. i had the chance to meet him personally because my daughter just made a music video with his son lil'romeo. he was well spoken and very concerned about the children in the video...yet he raps about harsh street life, and makes a VERY good living off of it. rappers are not all "bad", womanizing, heartless thugs.....they are just tellin it like it is from their standpoint, nothing more, nothing less.

By Ishvara (208.37.104.105) on Monday, July 30, 2001 - 11:17 am:

I guess nobody wants to touch this one. I find hip-hop music to be an effective tool. No I don't think rappers in anyway should be represented as anyone's role model. They usually are city kids growing up in deplorable conditions and using their artistic expresion as an outlet. Their experiences are uniquely their own as well as being the same for many inner city kids. They can relate to the lyrics. I like rap music because of its raw realness, and the beats! I don't think it's mindless, if you listen closely the successful rappers have a precise command of the language and I agree it takes real skill to be that good. Many have taken hip-hop to the level beyond just making music and turned it into a very profittable venture, Russell Simmons, Master P, P Diddy and the list goes on.

By Spade (63.101.60.46) on Thursday, July 26, 2001 - 07:42 pm:

I'm interested in feedback on the following article:


Rappers know business


by Kaffie Sledge


More than two thirds of blacks surveyed for the National Urban League's annual review of black America said they would like to be entrepreneurs. Some 76 percent said musicians are bad role models, and all age groups represented gave rap artists bad ratings.

In the best of all possible worlds, each person would be able to earn a living and be a good role model. But we are not living in the best of all possible worlds.

On top of that, I think people are tired of being hijacked into "good role model" status. The truth is people are who they are long before the world pays attention to them. When they become rich and famous, the rest of us hasten to make them pay blackmail for their success by leaning on them to give back. This actually translates into giving us something for nothing.

Role models can't be designated; we might go a lifetime without realizing how much our personhood was affected by a person real to us -- not some urban poets rapping about what's real in their world.

The would-be entrepreneurs in the survey were working traditional jobs, but said they longed to work for themselves. And these were some of the same people who didn't think well of rap.

People who are successful in business are people who find ways to give the people what they want. Like it or not, rap sells. And rap artists are business people.

In the music world -- rap or otherwise -- there is success and there is success. There is no doubt, for instance, The Dixie Chicks are generating millions of dollors for Sony. Right now the Chicks and the record company are in disagreement about royalties the group is being paid.

Rappers (and other musicians) are increasingly more aware of the wisdom of forming their own record companies: It enables them to keep more of their own money. It also gives them the freedom to branch out.

In 2000 consumers in this country spent $1.87 billion on hip-hop music. Hip-hoppers were selling music, but they didn't stop at that. Rap mogul Russel Simmons' Phat Farm menswear gained popularity. And Sean "P. Diddy (formerly known as Puff Daddy)" Combs' Sean John label brought in $100 million.

Rappers are better role models then they might appear at first glance. X-rated or not, their products sells. The music should not be sold to children, but if we go beyond that, we are treading on free speech.

In the 80's rap was fun stuff. Times have changed. Life is not as much fun or as forgiving as it was in the 80's. People today play to win and they play for keeps.

With downsizing and buyouts circling over corporate headquarters like buzzards, our survival may depend on entrepreneurial skills. Rapping is a skill that, even with Sunday school lyrics, most of us couldn't master.

So even if we are offended by the message, we can learn alot about business and success from these messengers.


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