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Millions of clumsy cellphone users have been in the situation shown in this video: One minute your iPhone’s in your hand, the next it has hit the floor and cracked! That’s where 25-year-old A.J. Forsythe comes in with a simple idea: iPhone doctors who make house calls.
Forsythe co-founded iCracked, a start-up that with a team of repair people who specialize in cracked screens.
“We’re an on-demand group of individuals that no matter where you are, you can press a button and we’ll dispatch a group of iTechs to you in real-time,” he said.
The company has raised $700,000 from Y-Combinator, SV Angel and other investors. It is moving into another round of financing and hopes to raise $5,000,000.
A spokesperson for iCracked said revenue for 2012 was $2MM and this year the company says it expects to ‘crack’ $10MM. The company’s co-founders, recently made Inc. Magazine’s 30 Under 30 list.
At the core of the iCracked business is a network of iTechs who promise to fix your phone in a flash. Currently their network has 340 iTechs spread over 11 countries. Forsythe said thousands apply, but only 2 percent are accepted. The firm adds 50-70 new iTechs every month.
“We are extremely diligent in who we bring on and who represents us as a company…we background check every single one of them,” Forsythe said. “We have a five-step interview process. We have a sales team that will vet them at different stages of the process."
While the company’s iTechs are popping up in lots of new cities (customers can find iTechs on the site by entering their zip code) they’re still not everywhere. For cell phone users in places like Kalamazoo, Michigan, where iTechs currently don’t make house calls, the company offers the option of sending the broken phone to iCracked, where an iTech will fix it and ship it back the same day. For people who like to take matters into their own hands, iCracked offers a Do-It-Yourself repair kit. The company also has a buyback program, which offers cash for old iPhones, iPads, and iPods.iCracked-Before and After
Forsythe said he believes the potential for the service is huge. One thing’s for sure, the potential market is enormous, the world has more than 1 billion smartphones in use, and researchers estimate the next billion smartphone users to be online by 2015.
Apple (AAPL) recently started an in-store repair service for cracked screens but Forsythe says he’s not concerned. "We're doing something completely different and changing how service is rendered,” he said. “We don't really look at our competitors as long-term competitors since they’re so big and slow they don't have time to react or scale at the speed we can."
Pricing for the service varies based on the damage and model of phone. iTechs can set their own prices, but typically, fixing a cracked screen on an iPhone 5 costs from $190 to $220.
Forsythe said repairing iPhones is just the beginning, "I think when we have such a large network we can really push any product or service through them,” he said. Over the next few months iCracked has plans to start repairing android models, as well as selling cell phone insurance.
Are you in or out on iCracked?
We have guys that do that here in my local area, they only charge £55 for any iphone including iphone5 and they make house calls, they also do most other smartphones.
Lucrative if you know what ur doing, no one seems to be able to live without their smartphones for 5 mins these days.
This company does seem pricey...your £55 converted is about $80 USD. His prices are negotibale, so the city and/or the desperation of the phone user would influence alot, lol.
Teen Entrepreneurs Take On Avon!
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Brea (l) and Halle Holmes founders and CEOs of Sweet Dream Girlz
By Adrienne Burke: smallbusiness.yahoo | 06/18/2013
Halle Holmes was 10 years old in 2010 when she came home empty-handed and aggravated after a trip to the local mall. As hostess of an upcoming spa party, she had her heart set on finding all-natural beauty products in fun fragrances that her girlfriends would like and her sensitive skin could tolerate.
“We didn’t want to smell like lavender and sweet pea. We wanted something youthful smelling,” she says. Downright indignant that no such product existed, Halle says she turned to her teenage sister Brea and said, “Why don’t we start our own?”
As the saying goes, necessity is the mother of invention. The Holmes sisters began researching their idea online, tapped their family dermatologist for advice, and sent their mom out to investigate a few cosmetics manufacturers they identified.
With $6,000 in startup funding from their parents, Halle and Brea officially launched their beauty products business the same year. Named Sweet Dream Girlz for a favorite Beyonce song, the Holmes’ line of moisturizers, cleansers, lip balms, and hair products are paraben- and talc-free, feature shea butter and natural oils, and come in “yummy” scents like Pink Sugar and Iced Lemon Cookie. From sales online, at trade shows, and in specialty stores nationwide, the business generated more than $25,000 in revenues its first year, and $42,000 in 2012. According to mom Lisa Holmes, Sweet Dream Girlz is profitable, but all income goes right back into the company to support marketing and new product development.
The young entrepreneurs—now 13 and 19—have been featured in USA Today, Tigerbeat, local television news, and various other media. They were invited to the 2012 Nickelodeon Kids Choice Awards where their products were featured in the swag bags. And they’ve made it to the final casting call for season 5 of ABC’s Shark Tank.
Halle Holmes in Sweet Dreams Girlz apparelDespite all the exposure, however, buyers at major stores including Dillard’s, Nordstrom, and Justice have turned them down. So have big beauty brands Ulta and Avon. “The typical response is that they haven’t carried it before, they’re skeptical they can move it in their stores, and they want you to come to them with big sales volume numbers before they’ll try,” says Lisa Holmes.
But the sisters are confident those buyers are missing out on a big market. Tween and teen girls are consumers of spa and beauty products, they say. The only reason they don’t buy products specially made for them is because they’re not available, they say.
So, they figured out how to reach that market themselves. This week they introduced Spa Diva, a network-marketing program that sells a $350 “mobile spa kit” to their business-minded peers. Girls as young as 16 can purchase the kit and earn commissions hosting in-home mani-pedi parties and taking orders for Sweet Dream Girlz products from their friends. The kit includes manicure, pedicure, and facial supplies, party-hostess advice, and a “business resource CD,” that tells how to make a professional presentation, talk about the products, and engage with customers.
Brea, who was in high school when Sweet Dreams Girlz launched, will start her sophomore year at Woodbury University in Burbank, Calif., this fall. In addition to her studies in fashion design and marketing, she dedicates about four hours a day to the business, including video-chat meetings with her sister at home in Phoenix.
What’s next?
The girls have already expanded their brand to tackle another shopping frustration: Why aren’t sweet, fun fashions like the ones Taylor Swift and Victoria Justice wear available in girls’ sizes 7-16? They designed and are now wholesaling a line of Sweet Dream Girlz apparel, sneakers, and accessories. They hired a sales rep with a showroom in the Atlanta apparel mart to raise awareness of their brand, and, says Halle, “We just finished the photo shoot for our spring 2014 line.”
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Halle in their Apparel line...
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