New AT&T data plans for iPhones, iPads, smartphones
June 2, 2010 2:39 AM PDT
New AT&T smartphone users won't get one-price Net
(Credit: Matt Hickey/CNET)
AT&T
announced on Wednesday a new set of data plans, available June 7th, for smartphones and tablets (read: iPads) that come cheaper than current plans. Though the changes might leave some users scratching their heads, we see more to like than dislike. Such as
iPhone tethering.
According to AT&T, tethering for the iPhone will be made available with the new data plans as soon as Apple releases iPhone OS 4 this summer.
Tethering will cost an extra $20 and won't work with existing iPhone data plans, but rather will have to be added on to the new, lower-priced plans.
The main difference between the new plans and the old is that the word "unlimited" is now gone, which at first sounds like bad news. But the unlimited plans, like many other broadband plans, had murky, inscrutable limits. There are stories of users charged for going over a certain amount of data without knowing what that limit was, which doesn't make the "unlimited" plans unlimited. To curb this, the just-announced plans give a new declared limit on how much data one gets for the money, fairly inexpensive options for those who go over, as well as tools for keeping tabs on where data usage stands.
The pair of plans work with any smartphone AT&T sells, including the iPhone. The low-end plan, DataPlus, includes 200MB of data for $15 a month. If the 200MBs are exceeded, another 200 are added on for another $15. This keeps going as much as used.
The high-end plan, DataPro, includes 2GB of data--ten times more than DataPlus--for $25. When the 2GB threshold is reached, another 1GB can be tacked on for $10. Each 1GB after that is $10, as much as is used. That's far better than the
old overage rate of $100 per GB, or 10 cents per MB.
New
iPad customers, who buy an iPad 3G after June 7th, can get the same $25 per month 2GB plan as iPhone users. Unlike iPhone users, iPad customers will still prepay for their wireless data plan with no contract.
Existing iPad customers who have the $29.99 per month unlimited plan can keep that plan or switch to the new $25 per month plan with 2GB of data.
AT&T says it's trying to avoid surprises on the bill. Before a limit is reached, customers will receive a free text message warning them that they're about to hit the turnstile to the next billing level, so they can settle things down if needed. AT&T also offers a free app, myWireless, for many of its devices, that displays the current data usage in real-time.
The iPhone users will note that the $25 plan is $5 less than the current iPhone data plan. AT&T says 98 percent of its smartphone users--including iPhone users--use less than 2GB a month. For many iPhone users, saving $5 a month by not paying for data they don't use is a good thing.
But nobody will be forced to switch. If users are happy with their current plan then they can keep it, which we expect many to do. In fact, AT&T tells us, "[Users] are not required to switch to the new plans if they renew their contract or switch to another smartphone. However, if they switch to one of the new plans, they will not be able to go back to their old unlimited plan." The only downside is that legacy iPhone plans won't get tethering, so there are some things to consider for some.
Besides 3G data, users of the new plans will have free access to any of AT&T's 20,000 nationwide Wi-Fi hotspots, which is about par.
That said, already we can see the comments forming: This is about throttling bandwidth. This is about giving less for the same amount of money. But we see a lot of good here: The majority of current smartphone users will be able to reduce their monthly bill without seeing any impact on their day-to-day usage. And first time smartphone users will be able to get a usable 3G data plan for $15 a month.
And hardcore users can, if they choose, go on using their handsets just as they have without changing anything. There's not a lot of negative here, and it's good to see AT&T getting aggressive on data. And it's good to see the company clearing up the usage issues that have been a point of contention for some users.
link: http://news.cnet.com/8301-17938_105-20006534-1.html