You really think so? Kendrick is probably the hottest name in rap right now... He's on every station I turn to, satellite or FM.
Out of the west coast I think cats like Vince Staples, Main Attrakionz, Ab Soul, Tyler the Creator, and Earl Sweatshirt get slept on.
East Coast, Papoose has been one of my favorites for damn near 10 years now... can't really think of nothing else out of the east that I'm feeling right now aside from Joey Bada$$... maybe Action Bronson?... fuck it, east coast deserves to be slept on right now.
Mid-West: DEFINITELY Danny Brown should be on your play list, and Chance the Rapper
South: ....... nothing.... Mike G?
I'm going to go out on a limb and say 90% of the people on this board haven't even heard of 50% of the people I just named. This is where I like to make a clear distinction between hip hop and rap. Let FM radio have that talentless, substanceless cRAP. The beat should never be better than the lyrics... ever.
Oh, and on topic:
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