CORRECTION: Vogue and by extension mainstream America is in the era of the "big booty". The brothas have been celebrating all things gluteus maximus since forever!
The excerpt from that Vogue magazine article is a puff piece to promote Jennifer Lopez and Iggy Azalea but I'm a bit annoyed with the tone of the article. It speaks as if the country, collectively, was on the same wavelength in terms of pop culture. We weren't and aren't. While reading it, I remembered the things she was talking about that happened during the 90s but my perspective of it is completely different. So different that it had me thinking even though we all lived through the same time period, we were having such different experiences that its seems like two different realities running parallel to each other: the mainstream (White America) and Hip-Hop (Black America).
In this instance the author of that article, Patricia Garcia, Vogue magazine and mainstream America are all waaay behind the curve. There are a number of truths in the article like there was a "waif look" period and the fashion industry did and does shun curvier shaped women by and large. But the article failed or refused to acknowledge that 20 years ago there was in fact a "booty era" and Hip-Hop and Black America lead the charge.
The first glaring omission from the article is:
Ms. Jackson, if your nasty. Going back to the late 80s when Janet wanted to assert Control of her life and career, the first thing she did was flaunt her sexual independence by showing off her assets proudly. The nickname brother Michael gave her was "Donk", short for donkey, a direct reference to her big booty. Janet in the early days was not known for overt booty shaking (that would come much later in the 90s and 00s), we just noticed the curves she had particularly around her hips and the sway of her back. But Janet did have an over all tight body. The article says "the look of pop music was set by Britney Spears over-toned abs." But I submit that Janet Jackson was the prototype whose playbook and style Spears, Lopez and pretty much every single female pop performer after her borrowed/copied from for years to come.
Patricia Garcia, must have forgotten this instant iconic photo. Janet Jackson was the full package some 25 years before JLo or Beyonce, Spears or Azalea and she wasn't the only one.
In her brief retrospective, Garcia says that in the late 90s Lopez's "derrière quite literally stood out against the other sex symbols of the moment, signaling a shift away from the waif era of Gwyneth Paltrow and Kate Moss and the outrageously large-breasted Pam Anderson." For mainstream America maybe but, again, this was not the case in the Black America. In my previous article on Jennifer Lopez's desperate grab for attention, I mentioned that back in the 90s there wasn't that many big butts to chose from, other than Lopez there was Salma Hayek and Janet Jackson, by that I meant that's what mainstream America was paying attention to, although Garcia omitted Jackson and Hayek in her recollection. In Hip-Hop there were a number of plush round backsides and the talented ladies those booties backed up to choose from.
Starting with Patra. Around the early 90s there was an influx of Reggae dance-hall music that began to dominate radio and video (in Black America). Led by artists like Shabba ranks and Maxi Priest, the Caribbean sound was a major influence on Hip-Hop and R&B at that time. And Patra was one of the queens of that movement.
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